CWT GBTA Convention 2024 Identity design
The Challenge
The GBTA Convention in Atlanta is the premier annual event for global business travel. CWT needed a high-impact, multi-channel event campaign that would cut through the visual noise of a dense convention environment. The objective was to capture client attention, drive booth traffic, and communicate CWT’s refreshed energy, innovative products, and top-tier services across print, social, and direct digital messaging.
The Strategic Solution
I designed a cohesive, high-energy event identity anchored by a core poster series and scaled seamlessly across all attendee touchpoints:
Core Poster Series (Hero Visuals): Retained CWT's iconic orange palette while introducing dynamic gradients into wave structures. Integrated high-energy lifestyle photography directly into typography and brand curves to create striking, large-format venue graphics.
Modular Social Media Suite: Built a flexible, feed-optimized template system for multi-channel promotion—including executive speaker spotlights, booth callouts (Booth 2819), and attendee engagement graphics.
Mobile-First Event Email: Designed a dark-mode email invitation for CWT’s evening event at the College Football Hall of Fame in Atlanta, using a scannable visual layout to deliver clear logistical details and drive attendance.
The Impact
The campaign delivered a unified, eye-catching visual presence across venue halls, social feeds, and attendee inboxes. By pairing familiar brand equity with energetic imagery, rich gradients, and bold typography, the redesigned system successfully signaled CWT’s fresh momentum and dedication to providing market-leading solutions.
GBTA Social Media
Campaign Templates
Designed a modular social media template system for CWT’s presence at the GBTA Convention in Atlanta. The design framework balances strong visual identity with functional versatility, allowing for seamless adaptation across various formats—including executive speaker highlights, booth directory graphics, and attendee engagement posts, while maintaining brand consistency across platforms.
GBTA Event
Communication Template
Designed a sleek, mobile-optimised email template for CWT’s event at the Global Business Travel Association (GBTA) convention. Featuring dark-mode aesthetics, bold CWT branding, and a clean, scannable visual layout, the design was built to drive attendee engagement and deliver key event details seamlessly across all mobile devices.
